Social Media: 5 Things Every Executive Needs to Know

Social media. You know you probably can’t ignore it forever, but is it worth your professional services firm’s time right now? Can you afford to allocate scarce resources? Are you doubtful about social media’s return on investment?

Join us for straight answers from seasoned experts. Hinge’s Sylvia Montgomery and Jennifer Abernethy, author of The Complete Idiot’s Guide® to Social Media Marketing, will explain how professional services executives are putting social media to work in their organizations and getting valuable, real-world results.

Find out how and why busy executives are using social media tools to extend their brands, engage prospects, cultivate strategic partnerships and grow their businesses. Find out if social media is right for you. And learn how you can begin putting social media to work for your firm.

Some of the items we will discuss:

•    Key social media strategies that are currently helping executives grow their firms
•    Social networking activities that deserve executive participation and deliver ROI
•    Useful criteria for effective corporate social media policies
•    Real life, practical examples of executives who are “working” social media
•    Effective deployment of internal staff resources
•    Trends with the greatest potential for professional services.

We are giving away a free copy of the book “The Complete Idiot’s Guide® to Social Media Marketing” to every registered attendee.

***All proceeds from this webinar are being donated to Jill’s House, a non-profit that serves children with special needs by providing short-term overnight care, social activities and a range of therapy activities, providing the opportunity for respite for their families.***